Aberyarn, our flagship product, is a tool that will empower everyone in your team to communicate key messages. It simplifies messaging, and creates summaries tailored to specific audiences, ensuring the right information gets to the right people in the right way.
Aberyarn delivers your updates succinctly and tailored directly to the audience. Spend less time crafting multiple messages to meet the differing needs of teams.
Teams will digest updates quicker, which means they can focus on their tasks armed with whatever information they need to know.
A Scotsman made the not so difficult decision once to move to Australia. There, amongst many adventures, he met a particular Australian (who was a bit British via his parents). They became very best friends.
They discovered a kindred spirit in each other, both seeing the world in similar ways, and finding the same problems in the many workplaces they found themselves in over the years. They found they both shared a passion for history and the lessons it can teach us, and started to think how they might be able to apply said lessons in the modern workplace.
Over a decade passed, with three marriages (the Scotsman managed two), many new jobs, house and city moves, other friends coming and going, parties and other bits of life both fun and not-so-fun.
One day, the Australian decided to move to Scotland, and during a global pandemic upped sticks and emigrated. He left a very patient and understanding wife behind to close off their affairs whilst he set up a new life for them in his ancestral homeland, at the bottom of a glen in the Highlands.
The Scotsman finally got his Australian citizenship and started, rather ironically, to think about moving back home to Scotland.
Babies arrived on both sides of the planet, the pandemic dragged on, houses were bought, homes were made, and new jobs were found.
Eventually, things were in just the right place, particularly as the Australian was becoming more Scottish than the Scotsman, so the Scotsman moved his family to his hometown in north east Scotland.
And finally, most pertinently, those many conversations and shared frustrations led to them coming to the decision to start something that might help make some small difference.
Ugly Laird
Ugly is a bit harsh, and is definitely subjective, but we are definitely not lairds (a Scots word for lord).
The name is a simple spin on our surnames. James Lord-McIntosh, and James MacLeod (Son of Leod, which means Ugly One).
I've always loved nerdy pursuits, history, video games, painting miniatures, and most of all, tabletop role-playing games. These days, with a young toddler in tow, my adventures are mostly out of the house, chasing him around real Scottish castles instead of exploring imaginary ones.
I’m based in the heart of Scotland (have a look at a map and see if you can guess where!) with my wife, a dog, a cat, and a toddler, though we originally hail from Sydney, Australia. (Well, technically the dog and the baby were born here.) I genuinely moved to Scotland for the weather, although no one ever seems to believe me.
My whole career and education have been in tech, and in many ways, I’m living out my childhood dream of being an inventor… just with fewer jetpacks than I expected. I’ve worked across a range of industries, from TV to cybersecurity, with a good mix of agency life along the way. No matter the sector, my real passion has always been product management: helping to amplify the work of the incredible people building the real magic.
Over time, I've come to believe that great products aren't just the result of brilliant ideas — they're born from strong company philosophy, healthy culture, and excellent communication. That’s what I’m aiming to build every day.
I love learning more about our history, reading, drawing, running, playing RPGs, cooking, bread-baking, and bird photography. And more, but those are the headlines.
I live in the noirth east of Scotland with my Aussie wife, my toddler, two cats I often regret shipping over because they are so naughty (until they are cute again), and a four-walled-reno-project/house that is slowly killing me.
Oh, and at the time of witing there's a second wee boy on the way.
I've done a little bit of a lot, from bartending, to the army, to bartending, to truck driving, to more bartending, to project management, to more senior bartending (I love pouring folk beers), to project management again, then to programme management (which is pretty much the same thing in my opinion) to something that should've been project management but was more like institutionalised role creep, then back to project management again.
Plus a bunch of other bits and pieces like labouring, shortbread factory worker, micro-cement installer, taxi valeter, and a load of other things I have probably forgotten.
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